During my time at McCann Detroit, I worked across a variety of clients and participated in new business pitches. I spent the majority of my time on U.S. Bank working on integrated campaigns for both B2B and B2C products.
From business banking, to checking and savings accounts, to wealth management — I worked across nearly all the products in the U.S. Bank portfolio. I helped to launch new products, developed strategic perspectives for both brand-level and demand-level campaigns, and developed testing plans to select and optimize creative work. While I can’t publish any of these files, I am happy to talk through my experiences
Click the images below to explore projects I worked on during my time at the VCU Brandcenter.
Purpose-Driven Experiential Campaign
D&AD New Blood Winner 2023
Copy-Driven Campaign
D&AD New Blood Submission 2023
Physical & Digital Experiential Campaign
Product Innovation & Brand Design
Passion Project // Side-Hustle
Editing College Application Essays
Multi-Platform Campaign
Other skills